The Times piece followed DecorMyEyes customer Clarabelle Rodriguez as she suffered online and offline harassment from DecorMyEyes founder Vitaly Borker, all in the name of improving his Google search rankings. While I saw that DecorMyEyes had dropped in the Google rankings for eyewear related searches like “La Font”directly after the piece went out, it was only a matter of time before Google did something official.
From the Google blog:
“We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.”
